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Millions lining the route, billions worldwide in front of television screens - the longest marathon that motorsport has on offer, mesmerizes everybody with its fascinating and dramatic pictures: The Dakar Rally.

In 2010 the mother of all desert rallies starts for the second time on the South American continent. Also competing: Five Race Touaregs with TDI diesel power prepared and fielded by the Volkswagen factory team. They face up to the challenge with the goal of defending the title, because whoever triumphs here is ‘talk of the town’.

“The media interest during the Dakar Rally is unique. The fascinating pictures are broadcast on television in approximately 190 countries,” says Volkswagen Motorsport Director Kris Nissen. “Compared with other leading motorsport categories the ‘Dakar’ provides an outstanding platform. This event is seen worldwide by billions of people. Whoever demonstrates technical expertise within this environment can be sure of huge publicity. This is also a reason for our involvement in the ‘Dakar’.” The Dakar Rally achieved a substantial range on its premiere in South America in 2009. The number of TV features amounted to 1,130 in the 189 countries where television reports about the desert classic were shown. On the South American continent alone, where only five countries were evaluated, there were almost 300 million viewers. However, in the other nations around the world - from China to Canada, from New Zealand to Russia, from South Africa to Denmark - the “Dakar” is a hip subject immediately after the New Year, and not only in the sports programmes. In 2009, 2.2 billion television viewers worldwide followed the television reports - tendency increasing.

>>>>>Read more on the Dakar in our RolfsRacing.com Dakar Page.

Volkswagen will again participate in the legendary Dakar Rally in 2010. After the one-two victory and the historic first “Dakar” triumph of a diesel-powered car this year, the automobile manufacturer from Wolfsburg will yet again take on one of the major challenges of international motorsport. “No doubt, the 2009 Dakar Rally contributed to the fact that the Volkswagen brand is now shining even brighter around the world,” said Prof Dr Martin Winterkorn, Chairman of the Executive Board of the Volkswagen Group, on the occasion of the “Dakar” victory celebration at the Wolfsburg “Autostadt”. “Therefore, our participation in this event is a good investment in the future of our company and that’s why we decided to again compete in the Dakar Rally in 2010.”

In the Race Touareg powered by a 280-hp TDI diesel engine Giniel de Villiers/Dirk von Zitzewitz (RSA/D) had won the “Dakar” that was staged for the first time in South America; as the runners-up, Mark Miller/Ralph Pitchford (USA/RSA) gave Volkswagen a one-two victory. In 2010, the Dakar Rally will be held in Argentina and Chile again, from 02 to 17 January.”

“Besides our joy about this sporting exploit, the positive response by media around the world convinced us,” said Dr Ulrich Hackenberg, Member of the Executive Board of the Volkswagen Brand with responsibility for Technical Development including the manufacturer’s motorsport commitment. “Our ‘Dakar’ win stands for enormous reliability and innovative technology - and these are values which substantially stand for all Volkswagen vehicles. Particularly in TDI technology, the development activities for motorsport result in valuable synergies benefiting our production vehicles as well,” commented Dr Ulrich Hackenberg.

Preparations for the two-week cross-country rally covering 9,500 kilometres across the desert and the pampas have already started. “We’ve got quick drivers, a reliable car and an experienced team - in other words, everything we need to again contest the ‘Dakar’ and to fight for victory,” said Volkswagen Motorsport Director Kris Nissen. That is why in 2010 the victorious Race Touareg 2 will compete in the event yet again.
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